Archives for January 2010

Kelloggs – Mr Kelloggs, Vitamins And Iron

This was a job completed at Beglan Brothers

Work required
I completed some of the post production on this advert.  We were shooting 4K stop motion stills and grading with the raw camera files.  Some flicker had to be removed from the shots, and also the occasional “clean up” that is required in stop motion ie rigging removed or taking away accidental blemishes.  There was also a lot of rotoscoping required, and keying to introduce the shots outside of the windows.  The shots were lit to feel like a sunny morning in post.  There is also some invisible work in the live action shots.  The kitchen did not have tiles to the very bottom so these were placed in after, as well as the daughter behind the packs being removed and the re positioning of the chalk board to be more title safe.
I also worked on one of the press stills, this involved similar compositing to the advert but more precision and more clean up of the model and his enviroment, as everything was staying at a higher pixel dimension.

Beglan Brothers website,

Boyles Sports – Sponsorship

This was a job completed for Mark Holland

Work required
Mark already had an idea visually as to how this was going to work, and with some stock footage edited the shots together.  I was to take his edit and mood image and produce the final piece, with Mark making final Director decisions.
The footage I was given was not shot for keying, so some rotoscoping was required and some clever keying in sections of the shots.  The original ball was removed and the red one placed in with betting odds.  Extra overlapping details were masked in to help integrate the ball better with the footballer.  This was a quick turnaround initially 2 days, there were some extra comments and changes made and all up we were done with masters in under a working week.

BBC Comedy – News At Bedtime (short clip)

This was a job completed for Kate Sullivan

Work required
Kate Sullivan designed, directed and animated a sketch to accompany Nick Newman and Ian Hislop’s Radio Four series “The News at Bedtime”. You can watch the full version here  The sketches are produced by Simon Nicholls. They star Jack Dee, Peter Capaldi and Vicki Pepperdine.
Martin Davey painted the backgrounds and I did the compositing and some 3d work using Maya.
The 3d that was involved was mostly projection mapping.  I would project Martins drawn artwork onto 3d geometry.  This was used to good effect in the opening scene into the news room.

Kates website,
Martins website,

Wolfblass – Sponsors Rugby

This was a job completed for Mark Holland

Work required
I worked on the treatment for the rugby section to match what was supplied from the previous advert.  We also required a new pack shot.  This was put together in After Effects 3d and consisted of photographs that were treated to blend seamlessly.  Lens blurs and gentle light interactions help keep the shot alive.