This was a job completed at Airside
I worked on this Advert with Charles Beglan who was involved in creating the 3d sets. We knew we would need a 3d track of the live action, therefore during the filming we were on set to supervise the vfx preparation. This involved taking measurements and layouts of important parts of the set, recording camera and lens data, and making sure we had trackers in view and enough parallax to assist the 3d tracking.
I prepared the footage, and did the matchmove using syntheyes 2011. For these I supplied Charles a 3d camera, and stand in objects of the sofa and foot stool in a Maya scene. With regards to rotoscoping I had two assistants that I was able to delegate work to. I used the matchmove to assist with the rotoscoping by importing the data into After Effects and placing solids in 3d space near the areas I needed to cut out. Most of the rotoscoping was broken down and roughly keyed before being handed out to the assistants.
I worked the treatment of the man sat down to match the clients vision. This was all comped together to produce the final piece. The post production company Nice Biscuits were involved in making the different versions and created the Laptop content.