We start the scene with the original clean background, next the bunny is placed into position and tracked to keep him in place during the camera move. In the 3rd still the bunny has his tones applied and the photo of the tree branch is placed in, the background has been defocused at this point as it is secondary until later on in the shot. We have the 3d box placed in and the branch has been “relit”. We then see the pack is integrated better some cast shadows applied and some subtle colour bounce from the yellow pack onto the branch has been added also.

We start the shot with the clean background of the tent, next we have the animated monster he was matted into the scene using a procedural matte as the shape changed often. In the following image a lamp is placed into the scene (this was shot on green screen). Next we see the clip of the children leaving the tent, you can see the green screen was not lit well and not so much help to me. I found myself keying and treating different areas to try and achieve a matte that I was comfortable with. Unfortunately it was not really giving me the results I wanted in all areas so I dropped back to rotoscoping a lot of this shot where I felt it was necessary. It had much motion blur and feathering which I wished to keep that I was not achieving from keying. Overall though I feel the time spent produced a far more pleasing matte to extract them from the screen. We finish on the final composite.

We start the shot with a clean background. The window on the left of the door needed cleaning as it was reflecting a lighting rig. From the takes they decided to use one set for the boy and girl on the right of the frame, and a different take for the 3rd boy. The boy and girl were roughly masked out trying to include as much of there shadows as possible and placed into the scene. Next we have Quicky (the bunny) placed in with his tones, a bowl and spoon were positioned to match his animation. The clip following you can see the take that had the preferred shot of the boy on his own. I decided to use a mixture of keying techniques and rotoscoping to extract him from the shot. For example I keyed the white in the hair area and also the sides of him, where as the spoon was rotoscoped to hold a better clearer shape. I knew he would be passing over Quicky often so the matte had to be very tight. You can see the matte that was used to cut him from the shot. The boy was then placed over Quicky.  Finally a shot of the fire engine was cut out and placed in and a digital camera zoom added to complete the shot

This advert required alot of rig removal due to the fact the wrong kind of remote fire engine was sourced by the film company. It was meant to be a wireless remote control. In this shot you see the red wire leading to the remote control, one on the rear raising it into the air and one on the front to pull it forward as it often did not move very well. To make matters more complicated the shot was not held but free roaming moving towards the shot. The 2nd shot shows the scene after rig removal, next followed another problem. The client felt the cat flap was large enough to fit the children thru and hence not needing the fire engine so the door trap needed shrinking, also the white rope of the fire engine was traced so it could be more visible. Next the bunny had his tones applied and placed in behind the boy. Some rotoscoping of the fire engine was required to place it in front of the bunny. Finally Quicky had his hands placed over the red engine and occasionally over the boy. Various other shadows were painted in to help integrate him better.

We start with the original shot. On the 2nd slide the 3D box has been tracked into position (the shot originally had a loose movement to it). Next we have a branch that was art worked to fit the scene attached to the tree, the box has been placed behind the branch and integrated more. The earlier scenes of the advert had some really nice artifacts from where the sun was shining thru the trees, we wanted this also in this shot.  The 4th slide shows the start of this light being placed in, various masks and colours added to replicate the earlier shot. Following this still we have the 3D ball placed in and also some light painted onto the tree and box. Finally there is a lensflare.